Capra Soap is a luxury line of handmade, goat milk soaps made in Weston, Missouri. Incorporating the roots of the soap (goat milk) and the aquatic and sudsy nature of soap, Capra uses the half-goat, half-fish Capricornus as its primary brandmark.
In an effort to emphasize the handmade quality of the soaps, the packaging itself is also handmade. Function and aesthetic were two key driving factors in the design of this packaging. The stiff box exterior informs the customer on the product, as well as protects the soap from damage during distribution, while the soft, fabric pouch adds a personal and re-useable touch to the product. The mark of the playful, yet mystical, Capricornus plays an important part in Capra’s fabric pattern alongside an array of bubbles.